Experienced Analytics & Growth Consultant

I advise businesses across multiple sectors on digital analytics, measurement strategy, marketing technology and becoming more data-driven.

Consulting Services


Visualise your data for quick decision making with dashboards and data visualisation.

Help design, audit and implement Google Analytics and Google Tag Manager.

Train and recruit staff on Google Analytics and Google Tag Manager.

Developer your digital measurement strategy to enhanced your digital marketing strategy.

Recent Articles


Automate Google Analytics Data Enrichment For Audience Building (GOOGLE TENTACLES WALKTHROUGH)

Advance your Google Analytics knowledge with this walkthrough of Google Tentacles. Google Tentacles automates your Measurement Protocol and Data Imports.

Dynamic Dates in Custom Queries (Data Studio + BigQuery)

I’m going to show you how to get dates from DataStudio’s date picker into your BiqQuery custom queries so you never have to manually change a date again.

Better Scroll Tracking in Google Analytics

Think you’ve got scroll tracking nailed on your website? Then let me ask you a question. Can you see a report that shows you average scroll depth per page within the Google Analytics interface? If the answer is no, but you’d like to, then keep reading because I’m going to explain why the classic method of implementing scroll tracking in Google Analytics isn’t all that…

Analytics Software


GTM Bot

Designed to help digital marketers set up commonly used marketing and analytics tags in Google Tag Manager record time (under 5 minutes).