Welcome to Metric Mogul. We can help you increase sales through advanced personalisation and optimisation techniques.
020 3199 8700 ed@metricmogul.co.uk
Metric Mogul
  • Data Visualisation
  • Google Analytics Consulting
  • Measurement Strategy
  • Learn
  • About
  • Team
  • Contact
  • Blog

All Posts By Ed Brocklebank

This author has written 58 articles
Home Ed Brocklebank

Klipfolio Tips: Generating Weekly Date Sequences

  • August 8, 2017
  • Data Analysis
  • 0 Comments

It’s often useful in Klipfolio to create a sequence of dates for graphs or tables, spanning back in time from…

Continue Reading→

Reader Question: I Migrated to a new Website and My Bounce Rate Increased! Why?

  • August 4, 2017
  • Web Analytics
  • 0 Comments

An increase in bounce rate can be a shock, especially if you moved web host or re-designed your website to…

Continue Reading→

Reader Question: How Do I Track Lazy Loaded HTML5 Video with GTM?

  • July 30, 2017
  • Web Analytics
  • 2 Comments

A reader recently asked my how to track HTML5 video when the <video> tags are loaded on to the page…

Continue Reading→

An Improved Method of Tracking Generic Events in GTM

  • July 29, 2017
  • Web Analytics
  • 0 Comments

Rather than creating multiple tags in Google Tag Manager to track events in Google Analytics (which takes time to set…

Continue Reading→

Overriding Google Analytics Campaign Parameters for Better Attribution

  • July 26, 2017
  • Web Analytics
  • 9 Comments

Two years ago I wrote an article about how to prevent transactional emails ruining your channel attribution in Google Analytics.…

Continue Reading→

Store Client ID in Google Analytics using Custom Tasks

  • July 24, 2017
  • Web Analytics
  • 3 Comments

Google’s client (sometimes referred to as cookie) ID is how Google Analytics identifies you as the same person on returning…

Continue Reading→
Google Tag Manager Tutorial 2017 (COMPLETE GUIDE)

Google Tag Manager Tutorial 2017 (COMPLETE GUIDE)

  • May 25, 2017
  • Web Analytics
  • 2 Comments

https://www.youtube.com/watch?v=9bqWLMATOnY Google Tag Manager Tutorial 2017. Learn Google Tag Manager By Example. Learn to use Google Tag Manager from an…

Continue Reading→
Five Best Digital Marketing Articles Of the Past Week

Five Best Digital Marketing Articles Of the Past Week

  • March 4, 2016
  • Strategy
  • 1 Comment

There really is a wealth of great digital marketing posts out there and this article rounds up some of my…

Continue Reading→
Key Things To Look At In Google Analytics

Key Things To Look At In Google Analytics

  • March 4, 2016
  • Web Analytics
  • 0 Comments

Google Analytics is a fantastic free tool which allows you to improve your websites’ UX, optimise your conversion rate and…

Continue Reading→
You Could Be Losing Out By Not Making the Most Of Google Analytics

You Could Be Losing Out By Not Making the Most Of Google Analytics

  • February 26, 2016
  • Web Analytics
  • 0 Comments

We all know how amazing Google Analytics can be. It allows you to make data driven marketing decisions to ensure…

Continue Reading→
  • 1
  • 2
  • 3
  • 4
  • …
  • 6
Stuck with your digital analytics, Google Tag Manager or Google Analytics? I can help. Get in touch for a free phone consultation.
Contact us today
Recent Posts
  • Google Tag Manager Tutorial 2017 (COMPLETE GUIDE) Google Tag Manager Tutorial 2017 (COMPLETE GUIDE)
    May 25, 2017
  • Five Best Digital Marketing Articles Of the Past Week Five Best Digital Marketing Articles Of the Past Week
    March 4, 2016
  • Key Things To Look At In Google Analytics Key Things To Look At In Google Analytics
    March 4, 2016
Privacy Policy | Terms & Conditions | Cookie Policy Copyright 2017 - All Rights Reserved