Why Custom Metrics Make Reports Easier to Read

The use of Custom Metrics in Google Analytics really can make a difference to the readability of your account. In this video I explain why you should use them, and why they are superior to using standard events and the total events metric.

Ed Brocklebank (aka Metric Mogul) is an analytics and digital marketing consultant. He helps business of all sizes become more data-driven through measurement, strategy and activation. He works as a Strategic Analytics Director at Jellyfish in London, as well as delivering training on behalf of Google and formerly General Assembly.