Why Custom Metrics Make Reports Easier to Read

The use of Custom Metrics in Google Analytics really can make a difference to the readability of your account. In this video I explain why you should use them, and why they are superior to using standard events and the total events metric.

Ed Brocklebank is the founder of Metric Mogul, a digital analytics consultancy. He helps business of all sizes become more data-driven through marketing technology. He runs training for General Assembly London on Google Analytics and Google Tag Manager.