Know thy customer

Uncover who your customers are, what they want, and how effectively your website and marketing strategies are at serving them


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We help you analyse data to provide you with insights that can improve your marketing efforts and optimise your website to increase acquisition and build brand loyalty.

How we do it

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Data analysis


We collect and analyse data captured by web analytics tools such as Google Analytics, your CRM database, and on-site surveys, heat mapping tools and session recording tools to identify trends and insights. Get a feel for what you can do to improve the shopping experience, get buyers converting, and coming back for more, and how you can improve your marking efforts.

  • Triggered surveys
  • Google analytics
  • Heat mapping
  • Tag management
  • Session recording
  • Telephone tracking
  • CRM data integration

Pensils

User experience testing


Quickly understand if your new or existing product or service is a hit or miss with buyers. If it’s a miss, learn to quickly evolve or pivot the product into something they will love, based on their feedback.

  • Session recording
  • Focus groups

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Customer segmentation


Use techniques such as RFM or cluster analysis to group your customers based on CRM data such as age, location, purchase history and lifetime value, and get a sense for all the types of people your website is attracting. This can help you identify gaps where a new product can be introduced, or to tailor your marketing to specific audiences.

  • RFM analysis
  • Data integration projects

Book

Data visualisation


Don’t hide your data away. We ensure that data is getting to the right people in your business so they can take action.

  • Custom dashboards (Tableau, Excel)
  • Scheduled reports
  • Report automation