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Ed Brocklebank (aka Metric Mogul) is an analytics and digital marketing consultant. He helps business of all sizes become more data-driven through measurement, strategy and activation. He works as a Strategic Analytics Director at Jellyfish in London, as well as delivering training on behalf of Google and formerly General Assembly.
Universal Analytics Implementation Document Template
Do you struggle to keep track of your Google Analytics implementation? Do you forget what…
Why Custom Metrics Make Reports Easier to Read
The use of Custom Metrics in Google Analytics really can make a difference to the…