Google Analytics Upgrade Path Graphic
Ed Brocklebank is the founder of Metric Mogul, a digital analytics consultancy. He helps business of all sizes become more data-driven through marketing technology. He runs training for General Assembly London on Google Analytics and Google Tag Manager.
Google Analytics Custom Metrics Caveats
Suppose every week I want to calculate the lifetime value of all my customers, and…
User vs. Session Segmentation in Google Analytics
When creating custom reports in Google Analytics you have the choice of creating User or…