Google Tag Manager Tutorial 2017 (COMPLETE GUIDE)
Ed Brocklebank is the founder of Metric Mogul, a digital analytics consultancy. He helps business of all sizes become more data-driven through marketing technology. He runs training for General Assembly London on Google Analytics and Google Tag Manager.
Why You Shouldn’t Ignore the Rise of Attention Analytics
Since the rise of digital, marketers have been obsessed with metrics, and it’s certainly true…
Tracking Customer Lifetime Value in Google Analytics
Customer Lifetime Value (LTV or CLV) is the amount of money that a person is…