Key Things To Look At In Google Analytics
Ed Brocklebank is the founder of Metric Mogul, a digital analytics consultancy. He helps business of all sizes become more data-driven through marketing technology. He runs training for General Assembly London on Google Analytics and Google Tag Manager.
User vs. Session Segmentation in Google Analytics
When creating custom reports in Google Analytics you have the choice of creating User or…
5 Things I’d Like to See in Google Analytics’ Cohort Reports
Google Analytics has always been terrible at understanding User behaviour. Let me explain. Google Analytics…