Ed has worked within digital for over 9 years. The last three years have been focused on helping small, medium and enterprise level define their digital marketing strategies through the use of data.
He works closely with clients to assist them choose the right marketing technology for their business in order to understand their customers and market to them in a more personalised and useful way.
The result is an uplift in sales, an increase in lifetime value, and a more engaged and happy customer.
He is dedicated to making sure companies collect the most appropriate and accurate data, and making it available to the right people within the business to drive things forward. This includes improving effectiveness of marketing spend by creating highly personalised and engaging campaigns.
He has provided consultation and projects for Betfair, Nutmeg, Paypal, blinkbox, Sony, Rackspace and Post Office.